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No End Runs

An “End Run” happens when someone in the organization goes around the leader and goes directly to a senior leader. They usually are complaining or seeking direction. The way you solve this is to first

Sales: The 3 Words that Kill Sales

People don’t want, and therefore don’t buy, gym memberships. They don’t want classes. And they definitely don’t want friends (community). So, don’t use these three words: “Memberships”, “Classes”, and

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